HOW TO PLAY
Five steps to Election Night
A campaign lasts 20 in-game weeks (about 10 minutes of play). The clock starts when your Campaign HQ opens and only runs while you play.
- BuildTap a glowing lot to build. Start with the Campaign HQ — its level caps every other building.
- RecruitOpen the Volunteer Center to hire volunteers, speakers, media crew and strategists.
- UpgradeUpgrades raise production and storage, unlock more teams and visibly grow your buildings. Two builders work at a time.
- CampaignOpen the District Map (needs a Polling Center) and send teams to canvass, run ads or hold rallies.
- Win districtsThe party with the most support holds a district and its seats. 60 safe seats + your districts = your total. 218 wins.
Resources
Funds
Pay for buildings, upgrades, recruits and campaign events.
Pay for buildings, upgrades, recruits and campaign events.
Volunteers
Knock doors (canvass) and staff rallies.
Knock doors (canvass) and staff rallies.
Media Reach
Run ad blitzes that sway voters and hurt rivals.
Run ad blitzes that sway voters and hurt rivals.
Influence
Earned from rallies, polling and won districts. Unlocks big upgrades.
Earned from rallies, polling and won districts. Unlocks big upgrades.
Buildings
| Building | What it does | Build cost |
|---|---|---|
Campaign HQ | Your headquarters. Its level sets the max level of every other building, storage and campaign teams. | Free |
Fundraising Office | Raises campaign Funds over time. Tap it to collect. | 100 Funds |
Volunteer Center | Recruit your team. Also attracts a steady trickle of free volunteers. | 150 Funds |
Media Studio | Generates Media Reach for ad blitzes. Media Crew make it faster. | 200 Funds |
Rally Ground | Hosts rallies — your strongest campaign event. Needs at least one Speaker. Needs HQ level 2. | 500 Funds + 20 Influence |
Polling Center | Opens the District Map and polls, and generates Influence over time. | 250 Funds |
Your team
Volunteer — Knocks on doors
+1 Volunteer for canvassing and rallies.
Cost: 10 Funds
+1 Volunteer for canvassing and rallies.
Cost: 10 Funds
Speaker — Fires up rallies
Each Speaker makes rallies +1.5% stronger (up to 4).
Cost: 150 Funds + 10 Influence · needs Rally Ground
Each Speaker makes rallies +1.5% stronger (up to 4).
Cost: 150 Funds + 10 Influence · needs Rally Ground
Media Crew — Films & posts
Each crew member boosts Media Reach production by 15%.
Cost: 120 Funds · needs Media Studio
Each crew member boosts Media Reach production by 15%.
Cost: 120 Funds · needs Media Studio
Strategist — Plans the ground game
Each Strategist makes campaign teams 8% faster and canvassing stronger (up to 3).
Cost: 220 Funds + 20 Influence · needs Polling Center
Each Strategist makes campaign teams 8% faster and canvassing stronger (up to 3).
Cost: 220 Funds + 20 Influence · needs Polling Center
Campaign actions
Canvass
Send volunteers door to door. Wins over undecided voters.
Cost: 8 Volunteers · +3.5% support
Ad Blitz
Flood local TV and feeds. Gains support and cuts into rivals.
Cost: 40 Media Reach · +4% support, rivals −1.5%
Rally
A big stage, a big crowd. The strongest boost — needs a Speaker.
Cost: 12 Volunteers + 20 Influence · +6% support, rivals −1.2%
Tips
- Collect from the Fundraising Office and Media Studio often — they stop when full.
- Rivals attack districts with narrow leads. Defend close races, not only new ones.
- Toss-up districts have many undecided voters — canvassing works great there.
- Influence can finish a construction instantly. Rallies and won districts earn more Influence.
- After Election Night, start a new season: you keep your town, the rivals get tougher.